The Next Few Years will Likely See Continued Growth in DeFi and AI: Abdulsamad Muhyideen

Abdulsamad Muhyideen is a seasoned digital marketing expert and blockchain enthusiast with years of experience crafting innovative marketing strategies for Web3, fintech, and traditional industries. As the CMO of Coinscreed, he has successfully managed brands and built campaigns that drive growth, engagement, and community trust. Abdulsamad specializes in leveraging data-driven insights to optimize marketing performance and is passionate about simplifying complex technologies for mainstream adoption.

How do you approach digital marketing strategies differently when working with blockchain or Web3 products compared to more traditional industries like fintech or healthcare?

When working with blockchain or Web3, I focus on airdrop/giveaway strategies, crypto influencer partnerships especially and educating the audience about the technology’s unique value propositions, like decentralization and transparency, which often require a more community-driven and trust-focused approach. In contrast, traditional industries like fintech or healthcare may focus more on regulatory compliance and leveraging established customer trust in institutional brands. Content must be simplified and straightforward for blockchain to avoid technical jargon, while fintech or healthcare often uses more formal language, designs and procedures to instill confidence and professionalism.

Given that blockchain and crypto audiences can sometimes be skeptical of new projects, how do you think projects should build trust and credibility?

Building trust in crypto projects requires transparent communication, clear use cases, and consistent updates on progress. Projects should also establish credibility by showcasing strong partnerships, (doxxing) transparent team backgrounds, and third-party audits. Engaging with the community directly on platforms like Discord or Twitter helps address concerns and provides a sense of accountability.

What trends do you foresee in blockchain and Web3 over the next few years?

The next few years will likely see continued growth in decentralized finance (DeFi), AI and the adoption of real-world asset tokenization. With enhanced regulations, there will be a clearer framework for mainstream adoption. 

With the rise of Tap-to-Earn and Play-to-Earn games, what metrics do you prioritize to measure their success, and how do these differ from traditional gaming apps?

The success of Tap-to-Earn and Play-to-Earn (P2E) games is measured by metrics such as active wallet users, transaction volume, token value stability, retention rates, and community growth, as these reflect the health and sustainability of the game’s economy. Unlike traditional games, which prioritize entertainment, revenue, and user engagement through gameplay, P2E games focus on tokenomics, player earnings, and community-driven growth. They rely on blockchain-specific metrics like gas fees and smart contract efficiency while balancing regulatory compliance and sustainable reward systems to maintain long-term viability.

What are some best practices for running paid ads for crypto products, given the ad restrictions and compliance that exist on platforms like Google and Facebook?

To effectively advertise crypto products, I prioritize platforms that allow crypto-related ads, such as Twitter and certain blockchain-focused networks. For Google and Facebook, where restrictions exist, using compliant language that emphasizes education over investment language helps. It’s also essential to leverage organic marketing channels like influencer partnerships, community engagement, and SEO-focused content to build awareness where paid ad options are limited.