Spanish bank BBVA tells wealthy clients to invest in Bitcoin

Madrid, June 18, 2025 – In a notable shift in traditional banking strategy, Spain’s BBVA is now formally advising its high-net-worth clients to allocate between 3% and 7% of their investment portfolios toward cryptocurrencies primarily Bitcoin and Ethereum, according to a senior BBVA executive at the DigiAssets conference in London.

A Bold Move into Crypto

BBVA Switzerland’s head of digital & blockchain solutions, Philippe Meyer, emphasized that this marks a departure from conventional private banking practice. Historically, major banks only executed crypto transactions on request; BBVA is among the first to recommend crypto as part of a formal investment strategy actively.

Risk-Adjusted Allocation Strategy

BBVA’s guidance varies according to the client’s risk appetite. Those with higher risk tolerance may invest up to 7%, while more cautious investors are advised to commit around 3%. Meyer stated, “At 3%, you are not taking a huge risk, and it can already boost performance”.

Institutional Momentum & Market Context

Bitcoin saw record highs in May, marking a recovery from the steep declines of 2022—amplified by factors like regulatory crackdowns and the collapse of platforms like FTX. This resurgence is bolstered by renewed enthusiasm from pro-crypto voices in U.S. politics.

Regulatory Environment & Caution

Despite banks growing crypto involvement, regulators—including the European Securities and Markets Authority—warn of volatility and caution that investors should be prepared to lose their entire investment. Notably, nearly 95% of EU banks still refrain from crypto activities.

BBVA’s Ongoing Roll‑out

BBVA has facilitated client crypto purchases since 2021 via its Swiss arm and confirmed plans to extend advisory coverage beyond Bitcoin and Ether to additional cryptocurrencies.

Expanded Crypto Services in Spain

Earlier this year, BBVA received approval from Spain’s securities regulator to offer Bitcoin and Ether trading services through its mobile app—further reinforcing its commitment to crypto integration.

What This Means for Investors

• Crypto’s growing legitimacy: BBVA’s advisory services signal greater acceptance of digital assets within mainstream finance.
• Balanced exposure: A modest 3–7% allocation can enhance portfolio returns while keeping risk contained.
• Investor Responsibility: Amid regulatory caution, investors should conduct thorough due diligence before deploying capital into volatile markets.